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| Criterion |  Product Discovery Landing Page Test |  Decision Making Force Field Analysis |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-5 Tage | 45-90 min | 1-2 h |
Participantsdifferent | Nutzertraffic | 3-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Force Field Map, Change Levers, Risk Notes | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ValidationConversionMarketing | ChangeDecisionStrategy | StrategyDecisionAssumptionsHypothesis |
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