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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Fake Door Test |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 1-5 Tage | 20-35 min |
Participantsdifferent | Nutzertraffic | Nutzertraffic | 1-5 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Click Data, Interest Signal, Learning Decision | Test Card with a pre-set threshold |
Tags1 shared | ValidationConversionMarketing | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryHypothesis |
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