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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Fake Door Test |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-5 Tage | 45-60 min |
Participantsdifferent | Nutzertraffic | Nutzertraffic | 2-8 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Click Data, Interest Signal, Learning Decision | Assumption map, Test backlog, Risk ranking |
Tags1 shared | ValidationConversionMarketing | ValidationExperimentsDemandDiscovery | AssumptionsRiskExperimentsValidation |
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