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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Experiment Canvas |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 30-60 min | 60-120 min |
Participantsdifferent | Nutzertraffic | 1-5 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Completed Experiment Canvas, Success Metric | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | ValidationConversionMarketing | ExperimentsValidationDiscoveryHypothesis | GrowthRetentionConversion |
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