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| Criterion |  Product Discovery Landing Page Test |  Product Strategy DIBB |  Decision Making Delphi Method |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-5 Tage | 1-2 h | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 2-8 | 6-30 Experten |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | DIBB document, Belief list, Bet list, Learning report | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | ValidationConversionMarketing | StrategyDecisionAssumptionsHypothesis | ForecastingExpertsDecisionStrategy |
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