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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Concierge MVP |  Innovation Lean Startup |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-4 Wochen | Wochen bis Monate je Lernzyklus |
Participantsdifferent | Nutzertraffic | 3-10 Kunden | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Concierge Learnings, Service Blueprint, MVP Risks | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tags1 shared | ValidationConversionMarketing | MVPValidationServiceDiscovery | LeanStartupValidationMVP |
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