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| Criterion |  Product Discovery Landing Page Test |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-5 Tage | Several meetings plus preparation and analysis; total effort depends on scope | 20-35 min |
Participantsdifferent | Nutzertraffic | Evaluation team, architects, and relevant stakeholders | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Test Card with a pre-set threshold |
Tagsno overlap | ValidationConversionMarketing | ArchitectureQualityRiskTradeoffsStakeholders | ExperimentsValidationDiscoveryHypothesis |
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