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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
MediumLowMedium
Timedifferent
1-5 Tage45-90 min15-60 min je Zyklus
Participantsdifferent
Nutzertraffic2-81-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAssumption List, Critical Assumptions, Learning PlanSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
ValidationConversionMarketing
AssumptionsRiskDecisionDiscovery
DecisionChangeLearningStrategy
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Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card