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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumMediumLow
Timedifferent
1-5 Tage45-60 min20-35 min
Participantsdifferent
Nutzertraffic2-81-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAssumption map, Test backlog, Risk rankingTest Card with a pre-set threshold
Tags1 shared
ValidationConversionMarketing
AssumptionsRiskExperimentsValidation
ExperimentsValidationDiscoveryHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test