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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Risk Storming.
Architecture
Risk Storming
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.
Complexitydifferent
MediumMediumLow
Timedifferent
1-5 Tage45-60 min60-90 min
Participantsdifferent
Nutzertraffic2-84-12
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAssumption map, Test backlog, Risk rankingAnnotated Diagram, Prioritized Risk List, Action Backlog
Tags1 shared
ValidationConversionMarketing
AssumptionsRiskExperimentsValidation
RiskArchitectureWorkshopValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Design sheets and interface cards connect to jointly written pseudocode with highlighted unresolved questions.
Architecture
ARID (Active Reviews for Intermediate Designs)
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing