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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Design sheets and interface cards connect to jointly written pseudocode with highlighted unresolved questions.
Architecture
ARID (Active Reviews for Intermediate Designs)
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification.
Complexitysame
MediumMediumMedium
Timedifferent
1-5 Tage45-60 min2–4 h review as a planning range; preparation and evaluation additional
Participantsdifferent
Nutzertraffic2-8Designers, developers as users, and facilitation
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAssumption map, Test backlog, Risk rankingPrioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions
Tags1 shared
ValidationConversionMarketing
AssumptionsRiskExperimentsValidation
ArchitectureEngineeringFeedbackValidationTasks
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Risk Storming.
Architecture
Risk Storming
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing