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| Criterion |  Product Discovery Landing Page Test |  Decision Making Argument Mapping |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-3 h | 1-3 h |
Participantsdifferent | Nutzertraffic | 1-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Argument Map, Evidence Gaps, Decision Rationale | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ValidationConversionMarketing | SensemakingDecisionRationale | AnalyticsConversionGrowth |
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