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Criterion
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h1-3 Wochen1-2 h
Participantsdifferent
3-125-12 Interviews1-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Knowledge Map, Critical Knowledge Areas, Transfer PlanJob Stories, Outcome Statements, Opportunity ListConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
KnowledgeMappingRisk
CustomerOutcomesNeeds
KnowledgeConceptsMappingSensemaking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Red Teaming method illustration showing its working structure
Decision Making
Red Teaming
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping