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Criterion
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowHigh
Timedifferent
1-3 h1-2 h1-4 Wochen
Participantsdifferent
3-122-81-6
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Knowledge Map, Critical Knowledge Areas, Transfer PlanDIBB document, Belief list, Bet list, Learning reportExperiment results, Decision log, Learning summary
Tagsno overlap
KnowledgeMappingRisk
StrategyDecisionAssumptionsHypothesis
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test