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| Criterion |  Product Discovery Kano Model |  Business Strategy TOWS Matrix |  Decision Making Decision Tree |
|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 Tage | 1-2 h | 30-90 min |
Participantsdifferent | 10-50 | 3-10 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | TOWS Matrix, Strategic Options, Priority Actions | Decision Tree, Option Map, Assumption List |
Tagsno overlap | SatisfactionPrioritizationCustomer | StrategyAnalysisOptions | DecisionTreeOptions |
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