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| Criterion |  Product Discovery Kano Model |  UX Research First-click Testing |  Product Discovery Jobs to Be Done |
|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 1-2 Tage | 1-3 Wochen |
Participantsdifferent | 10-50 | 10-30 | 5-12 Interviews |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Click Heatmap, Success Rate, Design Recommendations | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | SatisfactionPrioritizationCustomer | UXNavigationFindabilityValidation | CustomerOutcomesNeeds |
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