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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLow
Timedifferent
1-2 Tage1-2 h
Participantsdifferent
10-502-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
SatisfactionPrioritizationCustomer
StrategyDecisionAssumptionsHypothesis
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis