View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Kano Model |  UX Design Customer Journey Canvas |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 Tage | 1-3 h | 30–60 min per interview |
Participantsdifferent | 10-50 | 3-10 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary |
Tags1 shared | SatisfactionPrioritizationCustomer | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
