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| Criterion |  Product Discovery Jobs to Be Done |  UX Research User Interviews |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 30–60 min per interview | 20-35 min |
Participantsdifferent | 5-12 Interviews | 1 participant per interview | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Themes, Insight Summary | Test Card with a pre-set threshold |
Tagsno overlap | CustomerOutcomesNeeds | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis |
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