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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() UX Research User Interviews | ![]() Knowledge Modeling Event Modeling |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | 30–60 min per interview | 2-6 h |
Participantsdifferent | 5-12 Interviews | 1 participant per interview | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Themes, Insight Summary | Event Model, UI Flow, Commands, Read Models |
Tagsno overlap | CustomerOutcomesNeeds | QualitativeResearchCustomerDiscovery | EventsBlueprintDomain-Driven DesignBehavior |
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