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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Smoke Test |
|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 Wochen | 1-5 Tage |
Participantsdifferent | 5-12 Interviews | Nutzertraffic |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | CustomerOutcomesNeeds | ValidationExperimentsDemandGrowth |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
