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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.
Complexitysame
MediumMedium
Timedifferent
1-3 Wochen1-2 Wochen je Loop
Participantsdifferent
5-12 Interviews3-10
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDirection, Current metric, Target metric, Experiment note, Learning report
Tags1 shared
CustomerOutcomesNeeds
OutcomesDiscoveryLearningIterationCoaching
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview