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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Process Mapping method illustration showing its working structure
Operations
Process Mapping
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 Wochen1-3 h1-2 Tage
Participantsdifferent
5-12 Interviews3-1010-50
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListProcess Map, Handoff List, Improvement BacklogKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
CustomerOutcomesNeeds
ProcessOperationsImprovement
SatisfactionPrioritizationCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk