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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Operations Process Mapping | ![]() Product Discovery Kano Model |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 h | 1-2 Tage |
Participantsdifferent | 5-12 Interviews | 3-10 | 10-50 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Process Map, Handoff List, Improvement Backlog | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | CustomerOutcomesNeeds | ProcessOperationsImprovement | SatisfactionPrioritizationCustomer |
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