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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
MediumLow
Timedifferent
1-3 WochenStunden bis wenige Tage
Participantsdifferent
5-12 Interviews1-4
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListPretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tagsno overlap
CustomerOutcomesNeeds
ValidationDemandMVP
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Smoke Test.
Product Discovery
Smoke Test