View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Jobs to Be Done |  UX Research Personas |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 Tage | 30-60 min je Interview |
Participantsdifferent | 5-12 Interviews | Internes Team | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tags1 shared | CustomerOutcomesNeeds | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
