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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 Wochen1-2 h Setup, laufend1-2 h
Participantsdifferent
5-12 Interviews2-64-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListOpportunity Solution Tree, Experiment Backlog, Learning LogAlignment Map, Open Issues, Decision Questions
Tagsno overlap
CustomerOutcomesNeeds
DiscoveryOutcomesExperimentsOpportunity
AlignmentStakeholdersStrategyFacilitation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop