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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 Wochen60-120 min1-3 h
Participantsdifferent
5-12 Interviews3-63-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListOpportunity Score Table, Top OutcomesKnowledge Map, Critical Knowledge Areas, Transfer Plan
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationDiscoveryOutcomesNeeds
KnowledgeMappingRisk
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model