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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting.
Complexitysame
MediumMedium
Timedifferent
1-3 Wochen60-120 min
Participantsdifferent
5-12 Interviews5-12
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListRanked Ideas, Clarified Options, Group Priority
Tagsno overlap
CustomerOutcomesNeeds
FacilitationPrioritizationVotingInclusion
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model