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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 Wochen1-2 Tage30-60 min je Interview
Participantsdifferent
5-12 Interviews10-505-10 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesSolution Feedback, Objection List, Validation Notes
Tagsno overlap
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
ValidationInterviewsPrototype
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview