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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 Wochen1-2 Tage60-120 min
Participantsdifferent
5-12 Interviews10-503-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
PrioritizationDiscoveryOutcomesNeeds
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree