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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Kano Model |  Facilitation Mind Mapping |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-2 Tage | 15-45 min |
Participantsdifferent | 5-12 Interviews | 10-50 | 1-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Kano Matrix, Feature Classes, Priority Themes | Mind Map, Topic Clusters, Open Questions |
Tagsno overlap | CustomerOutcomesNeeds | SatisfactionPrioritizationCustomer | BrainstormingIdeasMappingStructureFacilitation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
