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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Kano Model |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-2 Tage | 1-2 h |
Participantsdifferent | 5-12 Interviews | 10-50 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Kano Matrix, Feature Classes, Priority Themes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | CustomerOutcomesNeeds | SatisfactionPrioritizationCustomer | AlignmentStakeholdersStrategyFacilitation |
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