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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() UX Research Customer Journey Mapping | ![]() Product Discovery Concierge MVP |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 2-4 h | 1-4 Wochen |
Participantsdifferent | 5-12 Interviews | 4-10 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | CustomerOutcomesNeeds | JourneyServiceService design | MVPValidationServiceDiscovery |
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