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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Impact Filter
Decision Making
Impact Filter
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With new ideas or requests, the conversation often turns to solutions too early and to effect too little. An Impact Filter forces the initiative into an effect perspective and checks whether it creates a relevant difference.
Complexitydifferent
MediumLow
Timedifferent
1-3 Wochen20-45 min
Participantsdifferent
5-12 Interviews1-6
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListImpact Filter, Success Criteria, Next Step
Tags1 shared
CustomerOutcomesNeeds
ImpactOutcomesFramingDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing