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| Criterion |  Product Discovery Jobs to Be Done |  Systems Thinking Iceberg Model |
|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 Wochen | 30-60 min |
Participantsdifferent | 5-12 Interviews | 2-10 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Iceberg Worksheet, Pattern Notes, Intervention Ideas |
Tagsno overlap | CustomerOutcomesNeeds | Systems thinkingRoot causePatterns |
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