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| Criterion |  Product Discovery Jobs to Be Done |  Knowledge Modeling IBIS |
|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 h |
Participantsdifferent | 5-12 Interviews | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Issue Map, Positions, Argument Notes |
Tagsno overlap | CustomerOutcomesNeeds | RationaleKnowledgeDecision |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
