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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 Wochen1-3 h2-3 h
Participantsdifferent
5-12 Interviews2-83-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListGap Matrix, Action Plan, Risk NotesCompleted Lean UX Canvas, Hypothesis list, First experiment
Tagsno overlap
CustomerOutcomesNeeds
StrategyAnalysisPlanning
CanvasHypothesisOutcomesDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB