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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 Wochen30-60 min1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews1-52-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListCompleted Experiment Canvas, Success MetricOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
CustomerOutcomesNeeds
ExperimentsValidationDiscoveryHypothesis
DiscoveryOutcomesExperimentsOpportunity
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas