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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration for Fishbowl Discussion.
Facilitation
Fishbowl Discussion
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.When a controversial topic needs depth and discipline at the same time, Fishbowl Discussion makes the structure of the conversation transparent. The format keeps the core small enough for real dialogue and open enough for controlled turnover.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 Wochen5-15 min45-90 min
Participantsdifferent
5-12 Interviews3-208-80
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListRanked list, Consensus signal, ShortlistDiscussion Insights, Observed Tensions, Follow-up Questions
Tagsno overlap
CustomerOutcomesNeeds
FacilitationVotingConsensusPrioritization
FacilitationDialogueLarge group
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for World Café.
Facilitation
World Café