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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLow
Timedifferent
1-3 Wochen1-2 h
Participantsdifferent
5-12 Interviews2-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
CustomerOutcomesNeeds
StrategyDecisionAssumptionsHypothesis
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Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for Impact Filter
Decision Making
Impact Filter