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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Diary Study |  Business Strategy Scenario Planning |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 Wochen | 1-4 Wochen | 0.5-2 Tage |
Participantsdifferent | 5-12 Interviews | 5-20 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Diary Entries, Longitudinal Patterns, Experience Timeline | Scenario Set, Strategic Implications, Robust Options |
Tagsno overlap | CustomerOutcomesNeeds | UX researchTrackingBehavior | StrategyUncertaintyPlanning |
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