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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Diary Study.
UX Research
Diary Study
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.
Complexitysame
MediumMedium
Timedifferent
1-3 Wochen1-4 Wochen
Participantsdifferent
5-12 Interviews5-20
Formatdifferent
Workshop + asyncAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDiary Entries, Longitudinal Patterns, Experience Timeline
Tagsno overlap
CustomerOutcomesNeeds
UX researchTrackingBehavior
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas