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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHigh
Timedifferent
1-3 Wochen1 Tag bis mehrere Wochen
Participantsdifferent
5-12 Interviews4-10
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListProblem Statement, Prototype, Test Learnings
Tagsno overlap
CustomerOutcomesNeeds
InnovationPrototypeResearch
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring