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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.
Complexitysame
MediumMedium
Timedifferent
1-3 Wochen60-120 min
Participantsdifferent
5-12 Interviews4-10
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDecision Frame, Decision Question, Criteria List, Evidence Plan
Tagsno overlap
CustomerOutcomesNeeds
Decision framingAlignmentCriteriaOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis