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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighMedium
Timedifferent
1-3 Wochen90-180 min45-60 min
Participantsdifferent
5-12 Interviews3-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListCoD Table, Prioritization SequenceAssumption map, Test backlog, Risk ranking
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationDeliveryEconomicsDecision
AssumptionsRiskExperimentsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test