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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Contextual Inquiry |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 Wochen | 1-3 h |
Participantsdifferent | 5-12 Interviews | 4-12 Beobachtungen | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Field Notes, Workflow Insights, Pain Points | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | CustomerOutcomesNeeds | UX researchObservationContext | StrategyAnalysisPlanning |
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