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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Context Canvas with its core stages and visible working result.
Product Discovery
Context Canvas
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 Wochen45-90 min45-90 min
Participantsdifferent
5-12 Interviews3-103-8
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListContext canvas, Open questions, Shared context notesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
CustomerOutcomesNeeds
ContextFramingRequirementsCanvas
OutcomesStrategyBehaviorPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Impact Filter
Decision Making
Impact Filter