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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 Wochen1-4 Wochen1-5 Tage
Participantsdifferent
5-12 Interviews3-10 KundenNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListConcierge Learnings, Service Blueprint, MVP RisksClick Data, Interest Signal, Learning Decision
Tagsno overlap
CustomerOutcomesNeeds
MVPValidationServiceDiscovery
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring