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| Criterion |  Product Discovery Jobs to Be Done |  Knowledge Modeling Concept Mapping |
|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-2 h |
Participantsdifferent | 5-12 Interviews | 1-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Concept Map, Relationship Labels, Knowledge Gaps |
Tagsno overlap | CustomerOutcomesNeeds | KnowledgeConceptsMappingSensemaking |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
