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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Decision Making Assumption Surfacing | ![]() Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | 45-90 min | 30-60 min je Interview |
Participantsdifferent | 5-12 Interviews | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Assumption List, Critical Assumptions, Learning Plan | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | CustomerOutcomesNeeds | AssumptionsRiskDecisionDiscovery | DiscoveryInterviewsOpportunityCustomer |
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